X Zone Lures were specially designed to behave like lake forage, attracting fish quickly and easily to their shape and movement in the water.
X Zone Lures is family-owned business operated by the Van Ryn family. Our head office and manufacturing facility is in Smithville, ON and we have a warehouse in Buffalo, NY.
X Zone Lures is a brand under the parent company of VRX Fishing Products Ltd. and operates side by side with its sister brand The Rod Glove.
At X Zone Lures our mission is simple; we strive to deliver quality products at reasonable prices, with top level designs, complimented by excellent customer service.
Being fishermen ourselves and working closely with our valuable pro staff, including Brandon Palaniuk, Carl Jocumsen and Cooper Gallant, gives us close insight into the development of all our bait designs.
We serve the freshwater and saltwater market, but our main focus is on bass and walleye fishing. From Elite Series level tournament anglers to fishing hobbyists, we strive to be a brand that can be trusted by all anglers to catch more fish.
We service customers, retailers and distributors throughout the world with our products having a presence in 25+ countries located in North America, Europe, Australia, South Africa and South America.
We support all levels of promotional staff, high school and college level fishing teams and various fishing organizations. We believe in giving back to the sport that has given us so much.
We hope you will enjoy using our products and that they will make your day of fishing more successful.
Jim, Nick and Zac Van Ryn